Washington, D.C. – February 24, 2010 – Special Olympics has launched a brand new public service announcement as a part of their ongoing ‘Be a Fan’ campaign entitled “Skeleton” that encourages viewers to see the athlete first. The 30-second spot was created by international advertising agency, BBDO Worldwide, and features Mario Ogunbowale, a 21-year-old Special Olympics athlete hailing from Milwaukee, Wisconsin.
The PSA depicts CG-animated skeletons playing basketball skillfully. As they do, their bodies build up layer by layer—i.e. their organs appear, followed by their nervous system, etc. In closing, the viewer sees that the star basketball player, now fully formed, is actually Ogunbowale, and a super appears: “see the athlete first”.
